Compare — Pinmark vs the four
Pinmark vs Yext, Birdeye, Podium and Paige
Seven rows, five columns, no fluff: listings covered, monthly starting price, AI reply drafting, NAP and citation repair, weekly visibility reporting, contract length, and onboarding time. Each row links to the matching answer on the /faq page so the number you see here matches the narrative there — and the trade-off the enterprise suites make it visible.
| Comparison | PinmarkLocal merchant agent | YextEnterprise listings suite | BirdeyeReviews + listings platform | PodiumMessaging + reviews suite | PaigeAI-powered local SEO |
|---|---|---|---|---|---|
Listings coveredSee FAQ | Google, Yelp, Apple Maps, Facebook The four listings a local merchant actually appears on. | 150+ publisher network Broader surface, but the long tail rarely drives calls. | ~50 directories Reviews-first; listings are a secondary offering. | ~25 directories Smaller, weighted toward messaging integrations. | ~80 directories AI-managed with GBP as source of truth. |
Monthly starting priceSee FAQ | From £29 / GBP location / month Sold per location, never per seat. | From ~$199 / location / month Plus per-listing add-ons and reporting tiers. | From ~$299 / month Tiered by number of locations; chat + add-ons sold separately. | From ~$289 / month Pricing varies by messaging volume and seat count. | Custom quote Annual plans common; entry tier not publicly listed. |
AI reply draftingSee FAQ | On-brand drafts, you approve before send Auto-post with one-tap rollback when you switch it on. | AI review responses, edited before publish Newer offering; published replies to a subset of platforms. | AI-generated responses with bulk reply Strong reviews pipeline; reply quality varies by tone preset. | Suggested replies alongside messaging inbox Optimized for SMS conversations more than reviews. | AI-generated review replies Auto-publish available on higher tiers. |
NAP / citation repairSee FAQ | Watches Google, Yelp, Apple Maps and Facebook every few hours; same-day correction to the directory that drifted. | Direct publisher API where available; slower fallback Strong integrations; corrections still queue through partners. | NAP sync via aggregator partners Coverage good on the top 20 directories; longer tail is slower. | Listings monitor with weekly audits Corrections are flagged for the merchant to apply. | GBP-first sync, then expanded to the network Strong Google; broader coverage ramps over time. |
Weekly visibility reportingSee FAQ | Monday email — top search phrases ranked by tracked calls Calls, not impressions. 90-second read over coffee. | Dashboards across listings, reviews and search Configurable but enterprise-shaped; bigger team reads it. | Insights dashboard with rankings + sentiment Multi-location roll-ups; strongest on a network. | Performance reports tied to messaging volume Strong on customer interactions; lighter on search rank. | Local SEO reports with call + direction tracking Useful but configures a paid call number per campaign. |
Contract lengthSee FAQ | Month-to-month, cancel any time No annual contract, no termination fee. | Annual contract standard Multi-year discounts typical for enterprise scope. | 12-month contract standard Month-to-month on higher tiers at higher price. | 12-month contract standard Some plans have started offering month-to-month at a premium. | Annual plans most common Month-to-month available on entry tier. |
Onboarding timeSee FAQ | Under 1 hour — read GBP, no login, no demo call Connect the GBP, the agent takes it from there. | 2–4 weeks with a dedicated implementation team Reflects the enterprise shape of the platform. | Onboarding over several days with a CSM Heavier on training; integration-heavy if you bring a CRM. | Days to a week of setup + integrations Messaging integrations drive the longer timeline. | A few hours to a day AI-assisted onboarding; still requires GBP access. |
Pinmark
Local merchant agent
- Listings covered See FAQ
- Google, Yelp, Apple Maps, FacebookThe four listings a local merchant actually appears on.
- Monthly starting price See FAQ
- From £29 / GBP location / monthSold per location, never per seat.
- AI reply drafting See FAQ
- On-brand drafts, you approve before sendAuto-post with one-tap rollback when you switch it on.
- NAP / citation repair See FAQ
- Watches Google, Yelp, Apple Maps and Facebook every few hours; same-day correction to the directory that drifted.
- Weekly visibility reporting See FAQ
- Monday email — top search phrases ranked by tracked callsCalls, not impressions. 90-second read over coffee.
- Contract length See FAQ
- Month-to-month, cancel any timeNo annual contract, no termination fee.
- Onboarding time See FAQ
- Under 1 hour — read GBP, no login, no demo callConnect the GBP, the agent takes it from there.
Yext
Enterprise listings suite
- Listings covered See FAQ
- 150+ publisher networkBroader surface, but the long tail rarely drives calls.
- Monthly starting price See FAQ
- From ~$199 / location / monthPlus per-listing add-ons and reporting tiers.
- AI reply drafting See FAQ
- AI review responses, edited before publishNewer offering; published replies to a subset of platforms.
- NAP / citation repair See FAQ
- Direct publisher API where available; slower fallbackStrong integrations; corrections still queue through partners.
- Weekly visibility reporting See FAQ
- Dashboards across listings, reviews and searchConfigurable but enterprise-shaped; bigger team reads it.
- Contract length See FAQ
- Annual contract standardMulti-year discounts typical for enterprise scope.
- Onboarding time See FAQ
- 2–4 weeks with a dedicated implementation teamReflects the enterprise shape of the platform.
Birdeye
Reviews + listings platform
- Listings covered See FAQ
- ~50 directoriesReviews-first; listings are a secondary offering.
- Monthly starting price See FAQ
- From ~$299 / monthTiered by number of locations; chat + add-ons sold separately.
- AI reply drafting See FAQ
- AI-generated responses with bulk replyStrong reviews pipeline; reply quality varies by tone preset.
- NAP / citation repair See FAQ
- NAP sync via aggregator partnersCoverage good on the top 20 directories; longer tail is slower.
- Weekly visibility reporting See FAQ
- Insights dashboard with rankings + sentimentMulti-location roll-ups; strongest on a network.
- Contract length See FAQ
- 12-month contract standardMonth-to-month on higher tiers at higher price.
- Onboarding time See FAQ
- Onboarding over several days with a CSMHeavier on training; integration-heavy if you bring a CRM.
Podium
Messaging + reviews suite
- Listings covered See FAQ
- ~25 directoriesSmaller, weighted toward messaging integrations.
- Monthly starting price See FAQ
- From ~$289 / monthPricing varies by messaging volume and seat count.
- AI reply drafting See FAQ
- Suggested replies alongside messaging inboxOptimized for SMS conversations more than reviews.
- NAP / citation repair See FAQ
- Listings monitor with weekly auditsCorrections are flagged for the merchant to apply.
- Weekly visibility reporting See FAQ
- Performance reports tied to messaging volumeStrong on customer interactions; lighter on search rank.
- Contract length See FAQ
- 12-month contract standardSome plans have started offering month-to-month at a premium.
- Onboarding time See FAQ
- Days to a week of setup + integrationsMessaging integrations drive the longer timeline.
Paige
AI-powered local SEO
- Listings covered See FAQ
- ~80 directoriesAI-managed with GBP as source of truth.
- Monthly starting price See FAQ
- Custom quoteAnnual plans common; entry tier not publicly listed.
- AI reply drafting See FAQ
- AI-generated review repliesAuto-publish available on higher tiers.
- NAP / citation repair See FAQ
- GBP-first sync, then expanded to the networkStrong Google; broader coverage ramps over time.
- Weekly visibility reporting See FAQ
- Local SEO reports with call + direction trackingUseful but configures a paid call number per campaign.
- Contract length See FAQ
- Annual plans most commonMonth-to-month available on entry tier.
- Onboarding time See FAQ
- A few hours to a dayAI-assisted onboarding; still requires GBP access.
Pick a tier
One flat monthly fee per location.
Solo, Multi and Network — the same agent, the same Monday report, the same review-reply drafts. The tier names how many GBP locations you operate; everything else is included.
- Listings repair across Google, Yelp, Apple Maps and Facebook
- Weekly specials + social-post scheduler
- On-brand review replies, approved before send
- Monday visibility report — search phrases → calls
- Email support
- Everything in Solo, per location
- Per-location hours, menu and theme
- Multi-location NAP sync — one edit, all sites
- Aggregated analytics across locations
- Priority email support
- Everything in Multi, per location
- Bulk onboarding + role-based admin
- Custom domain per location
- Dedicated onboarding session
- SLA-backed support